Saturday, March 17, 2012

Nissan Envisions Cars Communicating With Cars To Eliminate Crashes

On the heels of the 2012 Nissan Versa Sedan being awarded a Top Safety Pick by the Insurance Institute for Highway Safety, Nissan’s Bob Yakushi spoke with the Media Center about the future of product safety.

Yakushi discusses a collaborative relationship with other OEMs that is studying a vehicle-to-vehicle, or vehicle-to-infrastructure, communication system – all with the goal of achieving a zero-accident vision for the future.


Q1: What is Nissan’s vision for the future of safety, with regard to vehicle development?


A1: Nissan has a vision of ultimately having no accidents and no fatalities. And so to accomplish that type of ultimate goal, we have Nissan’s Safety Shield. This concept addresses normal driving when a risk hasn’t appeared, a risk has appeared, a pre-collision risk, the collision itself, and then post-collision. And so, what we are doing is trying to individually address all of these areas with different types of technologies and features on our vehicles.

For example, we have forward collision warning, we have lane departure prevention and lane-departure warning, we have a blind spot intervention and also now back-up intervention on a vehicle. So, by applying these different technologies, we can form different layers around the vehicle to help mitigate the risk of crash and the risk to passengers and drivers.


Q2: Where’s the next breakthrough for vehicles and safety?

A2: For the last 25 years we’ve been focused on passive safety – our zone body construction, multiple airbags to help mitigate and reduce injuries in the event of a crash. Where are headed is how to try to avoid the risk of a crash. So, in that area we have looked at vehicle dynamic control, many of the advanced technologies, such as forward collision warning, blind spot warning, lane departure warning, rear collision intervention. But, ultimately what we want to do is be very predictive.

How can we do that? Well, how about cars talking to cars, vehicle-to-vehicle communications. As we move in that direction, ultimately this type of communication between vehicles can help mitigate and reduce the risk of injury. We are working pre-competitively with other OEMs to develop a vehicle-to-vehicle, or vehicle-to-infrastructure type communication system to help go toward that zero accident vision that NISSAN has.


Q3: We’ve heard a lot about back-up cameras – but, really, they aren’t a safety aid, can you explain?


A3: Rear-view monitors that we have equipped on our vehicles are not meant as a safety device. They are intended to be used as a parking aid to help you get into that tight parking space or to look for a fixed object you might run into. For dynamic situations such as people or animals moving in and out of the rear area around your vehicle, that environment changes very quickly. You shouldn’t just rely on that rear-view monitor but you should be checking to see what is around you so you can safely back up your vehicle.


Q4: Summer will be here soon, and people will be on the roads traveling, what are the top three things we can do to ensure safety for our passengers and other travelers?


A4: Spring is coming up, summer is coming up and one of the most important thing you can do when you go on vacation or a trip is wear your seat belt. And that is a primary restraint system in your vehicle and really, airbags are supplemental to help you in the event of a crash. So, wear your seat belt all the time, don’t text on your phone – that is a distraction and against the law now in a number of U.S. states.

When it comes to your most precious cargo, your children or other children, make sure they are properly restrained in a child-safety restraint system appropriate for their age, size and weight. Remember, wear your seat belt, don’t text when you are driving and the obvious one, don’t drink and drive.
Nissan USA

Saturday, March 10, 2012

NISSAN VERSA SEDAN EARNS TOP SAFETY PICK FROM IIHS

Today, the Insurance Institute for Highway Safety (IIHS) awarded the 2012 Nissan Versa Sedan a “Top Safety Pick” rating. The rating is given to vehicles that achieve the Institute’s highest rating of “Good” for front, rear and side impact protection, earn a “Good” rating in the roof strength test and are equipped with electronic stability control.

“Nissan remains committed to the highest levels of safety and innovation, as is reflected in the Nissan Versa Sedan receiving the Top Safety Pick from IIHS,” said Brian Carolin, senior vice president, Sales and Marketing, Nissan North America, Inc. “The 2012 Versa provides customers with a remarkable level of value, comfort and security for an MSRP starting under $11,000.”

Every 2012 Nissan Versa Sedan comes equipped with six standard air bags, Anti-lock Braking System (ABS) with Electronic Brake force Distribution, Brake Assist and Vehicle Dynamic Control with Traction Control System.
Nissan USA

Monday, March 5, 2012

Nissan LEAF Blazes New Trail for Bluegrass Underground

“I just can’t be happy since you went away…”
Bluegrass legend Del McCoury is crooning one of his classic laments, as a video camera on a 20-foot jib swoops over the stage and across an enthusiastic audience.

“…I keep searching for happiness, though it seems I never win.”

McCoury has been performing since the 1960s and has sung this song countless times before. But, this time, it’s different.

He is more than 300 feet underground with a full TV production crew, a dozen other musical acts and 500 of his closest friends. They are taping a new season of “Bluegrass Underground,” sponsored on PBS by Nissan, on location in the Cumberland Caverns of Warren County, TN.

The video, lighting and sound gear required for this production can’t be hand carried into the cave. Vehicles are needed to traverse a long, constricted dirt passageway with steep inclines. But, off-road four-wheelers pollute the still air of this unique environment.

“Bluegrass Underground” producer Todd Mayo observed that it took 3 million years for nature to form the Cumberland Caverns, and now that it is being filled with music, it is important to be “in harmony” with the world down there.

“Bringing combustible engines into the cave to get the gear and our artists into the cave has been a problem,” said Mayo. “Now we have a solution.”

The 100% all-electric Nissan LEAF is an answer because it emits no emissions for the cave or the performers to absorb, and for the crew and audience to inhale. Carrying McCoury into the cave for his performance, the LEAF traverses the rock passageways with only inches of clearance on each side and, in spots, above. With an incredulous smile, McCoury describes his trip underground as the strangest ride of his life and praised the LEAF’s handling.

Sara Schaffer, a bassist for the David Mayfield Parade, had not ridden in an electric car before, not to mention underground.

“It makes it a lot easier for all of us to breath which is cool, and I like it better than the four wheelers because of the (lack of) noise,” said Schaffer. “You could be slipping in and out with people not even noticing. It’s really neat.”

Violet lights bathe the rock walls all around as the Del McCoury Band performs its American roots style of music.

“If you don’t want me,” sings McCoury, banjo and fiddle galloping in pace with his old guitar, “I’ll dry my tears and move on.”

Cumberland Caverns once stored civil war gunpowder. Moonshiners have used it, and now an electric car moves musicians and equipment in and out of this historic monument.

And, earlier, as McCoury stepped out of the LEAF and marveled at the ancient environment into which it brought him to perform, he had mused about this unexpected experience: “Guess only my music stays the same.”

Nissan USA

Nissan Undertakes Yearly Emergency Drill Ahead of March 11 Anniversary

Japan Earthquake Updates Newsroom

With its global headquarters in Yokohama as command central, Nissan conducted its annual emergency response drills Monday with crisis simulation exercises.

Coming just days before the one-year anniversary of the disasters of March 2011, some 50 employees in the headquarters were involved in the drills, including staff at the Oppama plant in Kanagawa prefecture and various domestic sites of transmission supplier JATCO.

Such business contingency drills have become an essential part of the company’s crisis response preparations since the 2007 Niigata earthquake.

Last year's 9.0 magnitude earthquake off the coast of northeastern Japan put Nissan’s disaster response teams into high gear.

Within minutes, the crisis management committee was up and running with Chief Operating Officer Toshiyuki Shiga leading the Global Disaster Control Headquarters.

"After these type of disasters occur, the company should know that employees' safety is first. We should also know about the safety of the suppliers, dealers or our affiliated companies and then how to restore operations," explains Shiga. “This process [aims] to prioritize and to make a decision — through this type of training drills we can easily understand the priority and not panic.”

Thanks to practice drills that took place only weeks earlier, response procedures were clear and quickly implemented.

In the months that followed, the crisis management committee continued to tackle aftershocks that affected production recovery, while the experience stressed the importance of regular preparation.

"This company has been doing this every year, for the last five or six years,” says Nissan Senior Vice President Hitoshi Kawaguchi, referring to the importance of regular drills. “Once you prepare yourself for all kinds of disasters then you don't panic, and I think that's quite important for us to be well-trained for natural disasters like a great earthquake or anything which could damage the company's operations.”

Nissan's rapid response to the March 11 disasters helped the automaker to recover faster than industry peers, while emergency response drills in Japan are seen as a template for similar preparation plans across the globe.

Saturday, March 3, 2012

All-New 2013 Nissan Altima Coming Soon

Nissan has released a video clip and image offering a glimpse of the bold design of the all-new 2013 Altima sedan in advance of its world premiere at the New York Auto Show in April.

The Altima is built at Nissan’s assembly plants in Smyrna, Tenn. and Canton, Miss. The engines for Altima are built at the company’s Decherd, Tenn. plant. Altima is the second best-selling car in the United States.

Saturday, February 25, 2012

Nissan and Habitat for Humanity kick off sustainable building grant program in Atlanta area

Kenya Bouie, a single mother of two, understands the concept of sweat equity. And, now her willingness to invest in others’, and in her own, future is paying off in a life-changing event.

Bouie will soon move into a new home in Jonesboro, Ga., that volunteers from Nissan are helping to build along with Habitat for Humanity. Bouie’s house will be certified to ENERGY STAR 3.0 requirements, recognized as an advanced level of energy efficiency.

The house is the first of 10 Habitat for Humanity homes that will be built around the U.S. as a result of a sustainable building grant from NISSAN.

Bouie first worked with Habitat for five months, helping to remodel other Habitat houses and improve neighborhoods, before building her own house. “I met a lot of people” she said, and realized I wasn’t the only one facing an uphill housing battle.“ At the same time, Bouie showed Habitat that she understood and appreciated what a unique opportunity she was being offered, “And, I learned what should be done in a home when something happens, how to fix it without having to spend a lot of money (to be) cost efficient, and it helps me be independent.”

The sustainable building program is part of an ongoing multi-million dollar partnership between NISSAN and Habitat. Since the partnership began in 2005, Nissan has donated 104 vehicles to support Habitat’s mission, and its employees have built more than 50 Habitat homes in communities where Nissan has corporate operations and manufacturing plants.

A few dozen NISSAN employees and local Nissan dealership employees put in their own sweat equity at the Jonesboro jobsite, directly investing in Kenya Bouie and the future of her two young girls. In a matter of days, the three-bedroom home will be ready for roofers and utility installers to follow.

Kenya Bouie will be moving out of an apartment complex in Clayton County, which she described as too crime-ridden to let her girls play outside. She hammered, lifted, laughed, and sweated along with the construction volunteers, and as the framing of her home quickly raised, Bouie expressed her gratitude over and over. She couldn’t stop smiling while she worked. “I’ll never forget what people are doing for me and my girls”, she said.

Nissan Offers Revised Packaging and U.S. Pricing for 2012 Quest

Nissan North America, Inc. (NNA) today announced revised U.S. pricing, content and option packages for select 2012 Nissan Quest minivan models, effective immediately. The changes include a $1,760 reduction – to $25,990 USD – for the well-equipped Quest 3.5 S. In addition, the DVD Entertainment System, with its class-leading 11-inch 16:9 DVD monitor, is added to the Quest 3.5 SL grade at no charge. Nissan is also offering a variety of lease and cash incentives on select Quest models (see dealer for details).

The realignment and packaging is designed to better meet customer demand for popular features and equipment, while maintaining all of Quest’s “innovation for family” technologies, utility and convenience. Also, in order to make the popular leather-appointed seating feature available to buyers at a lower trim level, an optional Leather Package will be offered for 3.5 SV grade for the first time, beginning with April production. These refinements to the 2012 Quest are a clear commitment from Nissan that offering outstanding value is paramount to consumers.

The innovation-packed 2012 Nissan Quest is available in four well-equipped models: S, SV, SL and LE. Each comes with a standard 260-horsepower 3.5-liter 24-valve DOHC V6 engine and Nissan’s advanced Xtronic CVT™ transmission. Key available features include one-touch power sliding doors, fold-flat 2nd and 3rd row seats, Advanced Climate Control System, and standard permanent hidden storage.

Manufacturer’s Suggested Retail Prices* (MSRP) for the 2012 Nissan Quest include:

Quest 3.5 S$25,990 USD
Quest 3.5 SV$31,050 USD
Quest 3.5 SL$34,500 USD
Quest 3.5 LE$42,350 USD

About the 2012 Nissan Quest

From its bold styling with full surround glass to its extensive list of family friendly innovations, the 2012 Nissan Quest “gets” parenting better than any other minivan. Quest’s sophisticated, modern exterior combines fluid sculptural elements with a dynamic mass and crafted details to provide a fresh take on minivan design – helping create a look as if Quest was carved from one solid piece of sculptor’s stone. The 2012 Quest comes with standard Nissan Intelligent Key® and optional one-touch power sliding doors, which unlock and open the side door with the simple touch of a button. To assist entry further, the Quest’s 2nd row features a standard walk-in device for easier access to the 3rd row. A one-touch unlock/open power rear liftgate is standard on Quest SL and LE models.

The easy-to-use convenience also carries over into the interior design with the fold-flat 2nd and 3rd row seats. The 3rd row folds forward - unlike any other minivan, there is no stowing required. The permanent rear storage well is always available, and a flat cargo floor is achieved without removing any seats. Third row power return seatbacks are also available on Quest LE.

One of the most innovative technologies is the Quest LE’s standard Advanced Climate Control System (ACCS) with Plasmacluster™ air purifier and Grape Polyphenol Filter. The system works three ways to help reduce allergens and unwanted odors within the Quest cabin. Quest’s standard Tire Pressure Monitoring System (TPMS) includes a segment-first application of Nissan’s Easy Fill Tire Alert.

All 2012 Quest models feature a standard VQ-series 3.5-liter DOHC V6 rated at 260 horsepower and 240 lb-ft of torque, and an advanced Xtronic CVT™ transmission that provides a smooth driving experience. Fuel economy is estimated at 19 mpg City/24 mpg Highway. Quest also features 4-wheel independent suspension, 4-wheel disc brakes and vehicle-speed-sensitive power steering. As part of Nissan’s “Safety Shield” concept, Quest is designed to incorporate a number of advanced safety systems, including the Blind Spot Warning (BSW) system, which is standard on Quest LE. BSW helps alert the driver by illuminating an indicator light in the outside mirror if another vehicle is detected in the blind spot area. If the driver then engages the turn signal, the indicator flashes and an audible alert sounds.

Seven exterior colors are available, along with two interior colors in a choice of cloth (S and SV) or leather-appointed (SV – beginning April production, SL and LE) seating.

About Nissan North America
In North America, Nissan's operations include automotive styling, design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010 and has been recognized as a 2010 and 2011 ENERGY STAR® Partner of the Year by the U.S Environmental Protection Agency. More information about Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at http://www.nissanusa.com/ and http://www.infiniti.com/.

About Nissan
Nissan Motor Co., Ltd., Japan's second largest Japanese automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4 million vehicles in 2010. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emissions vehicles under the Nissan and Infiniti brands. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.

Nissan USA